SEMA Project Vehicle Information at Your Fingertips

QR You?

Product information and details for project vehicles displayed at the 2022 SEMA Show will be available at the click of a button. Through the SEMA Show mobile app, visitors will be able to scan QR codes that are on the vehicles and see comprehensive details about the build, including vehicle make, model, year, sponsors, and products.

Product information and details for project vehicles displayed at the 2022 SEMA Show will be available by scanning its QR code using the SEMA Show mobile app.

Last year, all feature vehicles in common areas such as outside parking spaces or indoor lobbies had QR codes that could be scanned through the mobile app. This year, the option is expanding to include sponsored vehicles and booth vehicles that exhibitors submit applications for in advance.

“The feedback to the QR codes on the feature vehicles was so popular and well-received that we are expanding the option to allow Showgoers to scan and obtain information for even more vehicles at the SEMA Show,” said Tom Gattuso, SEMA vice president of events. “This is going to enhance the attendee experience and make it easier for buyers to connect with exhibitors.”

The Project Vehicle option in the SEMA Show mobile app will include the sponsoring exhibitor, booth number, products installed, and more. Vehicles are also listed by categories such as hot rod, off-road, sport compact, muscle car, luxury, lowrider, and more.

Applications for feature vehicle space is available as an exclusive benefit to Show exhibitors here. All approved feature vehicles and sponsored vehicles are automatically included in the mobile app. Exhibitors must submit a booth vehicle application form in order for booth vehicles to be included in the mobile app.

The mobile app, which is automatically updated each year in the fall, can be downloaded for free.


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SEMA, the Specialty Equipment Market Association founded in 1963, represents the $39.2 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit, or